On March 21, 2001, the painted wooden bed created by the architect Mongiardino for the film “Romeo and Juliet”, and a photo of “Romeo and Juliet” representing the famous kiss between the protagonists of the Franco Zeffirelli motion picture, were put up at auction and called “Theatrical curiosities and submerged collections of Franco Zeffirelli”. The two entrepreneurs, Daniele Giacomi and Sergio Cinquetti, participated at the auction and become the new owners of the renowned bed. After the renovation, which took place on 2 September 2002, by an antique restoration master, aware of the fascination and importance of the myth of Romeo and Juliet for his city, and for art and literature lovers, they welcome the invitation Of the City of Verona to expose the bed inside the House of Juliet, where it is currently located. Later, the “Letto di Giulietta” brand was born and through it one-of-a-kind products of unique, Italian design. Juliet’s bed and room, which are located in the namesake house in Verona, are regularly staged with linens, furnishings and accessories by “Letto di Giulietta”.